Wix Review 2024: Pros & Cons, User Reviews, Videos & More

The best overall website builder

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out of 5

220 million sites

Starting from


Best for

Best overall website builder

Overall rating

5 out of 5 stars

Wix’s drag-and-drop editor, templates, and great tools make it super easy to create anything, from personal online portfolios to small business websites. And, if value for money is an important factor, Wix is a little pricier than other platforms, but it does offer a beginner-friendly and scalable free plan to start from.

What Are the Pros and Cons of Wix?

Wix is our top-rated website builder, achieving an overall score of 4.8 out of 5 in our research and testing. It’s ideal if you’re looking for a builder that’s easy to use, has a wealth of extra features, and offers great creative control. Check out its full pros and cons below:


✔️ Wix’s drag-and-drop building tools make its editor extremely easy to use, even for beginners with no tech experience

✔️ Great online store offering – Wix has a great selection of ecommerce tools that make it a top choice if you’re looking to open an online store

✔️ Everything you need to grow and scale – Its impressive features and extensive app store means that it has the tools you need, no matter what size website you’re building

✔️ Tons of flexibility and creative freedom, meaning you can easily customize your template so it looks exactly how you want it


❌ You can’t switch your template once you’ve published your site without starting again from scratch

❌ For advanced functionality, you may have to pay extra to install third-party apps

❌ Can feel overwhelming when you first load the Wix editor – there’s a lot of features and design options, which can feel a tad daunting to start with

❌ Wix’s best features are locked behind premium plans, so you’ll need to pay more if you want to access them

A screenshot of Cheekily Vegan homepage, a demo website made on Wix
Here’s Cheekily Vegan, a website we created using the Wix website builder – it was quick and easy to build! Click the image to visit Wix and create your own site.

Who Should Use Wix? And Who Should Avoid It?

Wix is perfect for small businesses, creatives, and beginners: 

  • It’s feature-rich, with awesome SEO tools and hundreds of apps
  • You choose from over 800 professionally designed and fully customizable templates
  • Anyone can create a beautiful website with Wix, even if you have no tech experience

However, we know Wix isn’t for everyone. If you want hands-on control over every aspect of your site, Wix isn’t for you. Although the level of creative control is almost limitless, there are some boundaries that mean not everything is doable with the simple click of a button. Plus, you won’t be able to get the same level of insight into the nitty-gritty technical aspects of your site’s maintenance as you would with a content management system.

You don’t get a say over your site’s hosting, updates, or uptime. So Wix is best if you want something easy to manage because it does all the hard work for you.

For this review, we’re going to focus on Wix as a website builder, but did you also know that it’s our top-rated ecommerce platform, too? This means it’s an awesome option if you’re looking to build an online store, or even if you just want to sell a little something on the side.

If you like the sound of all this, and you think Wix could be for you, read on for our full review!

Overview of Wix

Currently, Wix has over 250 million users across 190 countries worldwide. Its popularity is largely down to how easy it is to use – in the past, you needed coding skills to create a professional-looking website, but these days anyone can do it. And Wix makes it especially easy.

Wix comes with a big reputation, but here at Website Builder Expert, it’s our job to scratch beneath the surface and tell you exactly how good it is. We’ve spent years testing, reviewing, and recommending website builders to help our readers grow their online presence.

Unlike many Wix reviews, here at Website Builder Expert, we conduct our own thorough research and testing to bring you expert analysis.

Throughout this review of Wix, we’ll help you explore its strengths and weaknesses, how suitable Wix is for different types of websites, and how it fared when we put it through its paces.

Wix Rating: Breakdown

Wix is the best website builder on the market, scoring 4.8 out of 5 in our recent research. But how did we come to this decision? We researched and tested over 50 website builders, including Wix, and focused on the following areas:

  • Website features
  • Design functionalities
  • Value for money
  • Help and support
  • Customer satisfaction
  • Ease of use

We also got people to build websites using Wix and rate their experience with the builder, meaning we could gather real feedback on ease of use and customer satisfaction.

All of this helps us rate Wix as a website builder and fairly compare it to others in the market.

Before we dive into the rating overview, we want to flag that our 2023 research identified a shift in pricing across every website builder – not just Wix! So, we’ve adjusted our approach to our value for money score. We now focus more on “feature vs price”, and not just the average pricing plan.

We’ve also given extra weight to marketing, ecommerce, and design this year. Not only do we know that our readers care about these features especially, but they’re key if you’re looking to grow online.

Heads up!

In this review, we’re going to be focusing on Wix as a website builder. If you’re more interested in using Wix to build an online store, we’d recommend checking out our Wix Ecommerce Review, instead. Or, head straight to Wix to find out more about its ecommerce offering and how it can help to elevate and grow your online business.

Here’s a breakdown of Wix’s performance for each of these core areas:

Research category Wix's Rating /5 Expert insights
Website Features 4.8 Wix is the best website builder for features, and it has a generous free plan to get you started. It really excels when it comes to providing built-in features, such as email marketing tools and analytics.
Design Functionalities 4.6 With over 800 templates to choose from, you can let your creativity run wild with Wix. It's a shame you can't change your template once your site is live, but Wix's designs are a great starting point for anyone.
Value for Money 3.0 Pricing has increased across the website builder industry, and Wix's plans now start at $16 per month. That being said, it has an incredibly generous free plan, and you can stay on it for as long as you'd like.
Help and Support 4.8 Wix is one of the best for help and support, offering 24/7 phone and live chat services, as well as VIP care if you upgrade to a higher plan. Wix also integrates its support features throughout its website editor, with question mark buttons to guide you as you build.
Customer Satisfaction 4.7 A favorite for many, Wix wins the hearts of customers thanks to its user-friendly platform and the support on offer. In fact, 80% of users that tested the builder would recommend it to others!
Ease of Use 4.4 Wix is the best for ease of use. It's completely beginner-friendly and users particularly love its drag-and-drop editor. Plus, there's Wix ADI if you want Wix to create a custom site for you!
Overall Rating 4.8 Wix is a powerful and user-friendly website builder that makes creating and running a site easy. It might not be ideal for everyone, but it's certainly the best overall website builder in our eyes!

What the Experts Think

After thoroughly testing Wix, listening to feedback from users, and comparing it with other top website builders on the market, we can confidently say that Wix is an excellent website builder for the right users. 

“Wix is pretty simple to use and easy to wrap your head around! Plus I really love the customization available, especially the templates and pre-designed elements.”

Overall, we recommend Wix for anyone who wants an easy, enjoyable building experience without sacrificing looks or features. Wix is particularly good for small businesses due to its in-house functionality, SEO tools, and powerful marketing features.

Wix Review Video

Whether you’re a computer whiz or just have a grasp of the basics, Wix is fast and easy to use for everyone – including our team members Hannah and Dan, who’ve spent countless hours testing this builder out themselves. See what they have to say about Wix below:

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Does Wix Sound Right For You?

If Wix was ticking all of your boxes in our video review, why not try it for yourself? Don’t forget it’s totally free!

Wix User Reviews

Wix scores an impressive 4.7 out of 5 for customer satisfaction in our research – the best score out of all the website builders we tested. It also scores a top rating of 4.4 out of 5 for ease of use, but how do real users find Wix?

Well, we actually calculate these scores by asking real users just how easy a builder is to use, and whether they would recommend it to their friends.

We reached out to various Wix users for insight into their own experience of using the website builder to create and grow their online business.

PERSEVE is a clean and cruelty-free haircare brand focusing on making premium formulas accessible to everyone. As a small business owner, Olivia bootstrapped everything to start and launch the brand. Olivia had a fair amount of experience with social media and content creation so they felt like they could save a lot of money by building their own website. Also, Olivia wanted total creative control over the design of the website.

Wix is super user-friendly and made it easy for a first-time website builder to do everything…

I chose Wix because of its convenience with the website design templates and its many features like analytics and CRM tools that are offered within the platform. I also felt like the platform was very user-friendly for first-time business owners.
Wix is super user-friendly and made it easy for a first-time website builder to do everything from designing to setting up email marketing campaigns. It was so easy! And everything was almost automated. Wix also has a great support team that can help 24/7 with a range of issues.
I like the user-friendly features Wix offers. I feel like it’s website design for dummies. Also, while designing my entire website there were little tips that would pop up on the side suggesting what would be best for my website.
I would maybe improve the analytics portion of the platform. Although the feature is great and offered in your subscription, I feel like it could improve with more details about social media analytics tracking, especially for customers like myself that are focused on social media marketing for our brand.
My brand is an e-commerce based business so we wouldn’t be operational without one. Almost 60% of our sales are from our Wix website, and Wix makes it so convenient to run my business smoothly every step of the way.
Yes! I recommend Wix every chance I get to any friends or family that need a website, or are planning to start a business.
If you want to sell your products online like Olivia, visit Wix Ecommerce to find out more.
Sanctuary Christian Counseling is a concierge counseling center with eight therapists located online and in-person in Shippensburg, PA. They help grieving individuals, distressed kids and teens, and couples in conflict find peace, solutions, and connection. Ellen thought building a website would be fun and relished the challenge of it – saving money was also a priority at the time!

I have very little experience doing website work, but I found Wix intuitive and easy to work with.

I had a little experience with other website building applications and I hadn’t had a lot of success with them. I found them clunky, hard to learn, and difficult to maintain. When I started with the Wix site, almost immediately I could do what I was trying to do – and I found it easy to make a great site myself.
It was extremely easy to build our site. I have very little experience doing website work, but I found Wix intuitive and easy to work with.
I love how easy it is to update, change and maintain our Wix site. Like building it, I find the maintenance parts of Wix easy to understand and maneuver. I would strongly resist changing to a different platform since I have such good results with Wix.
Occasionally Wix will make a change that doesn’t make sense to me, although it is almost always workable after I figure out what they’re doing. A recent one was the elimination of the “Add a blog post” button on the main page – I had to figure out where and how to do that, but once I did, it was fine. I’m not always sure why developers – including Wix obviously – fix something that I don’t consider broken, but they sure do! Most of the time when Wix does this, I can figure it out and it actually winds up working better – so maybe that’s my why!
We had no website prior to our Wix site. It’s hard to measure just the metrics for the website since we also changed many things at the same time, but it certainly is a huge advantage having a site that people can access and learn more about us and our business. I can’t imagine doing business today without a website!
Absolutely, and I have. My husband and I have two other sites: our travel blog, twotogo.net and our upcoming podcast, twototalk.com. Both are Wix sites because I’ve had such a good experience with Wix. I wouldn’t go anywhere else!
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Could Wix Help You Sell Your Products Online?

Wix is our top-rated ecommerce website builder, and it has tons of tools and features to help you boost your online sales. Give it a go and find out if it’s your perfect ecommerce match!

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How Easy Is Wix to Use?

In our latest research, Wix maintains its score of 4.4 out of 5 for ease of use, making it the joint highest website builder in this category – sharing the crown with Squarespace.

We asked lots of everyday people to give Wix a try and tell us what they thought.

The feedback we got speaks for itself – most people loved Wix! Here are just a couple of their thoughts:

“I love it! Having worked on creating a website the other day with another builder, Wix is a breath of fresh air to use! So simple and easy that it makes a mockery of other builders.”

 “The prebuilt options allowed you to add entire sections really easily. It’s so quick!”

However, no website builder can make everyone happy, so here’s what people didn’t find so easy about using Wix:

“Wix’s templates are nice on the whole, but they can easily become messy or cluttered by the time you’ve finished customizing.”

“Whether it’d be good for those building a business is debatable because of slow load speeds.”

Editing a website homepage using Wix's website editor with tool icons lining each side of the page
When we first opened the Wix editor, we could see why beginners feel overwhelmed when they first start building – there’s a lot to take in!
After everyone finished testing Wix, we asked them if they’d recommend it. Well, the results are in – and they’re glowing.

A massive 80% of people who used it would highly recommend Wix to a friend.

To put that score into some context for you, that recommendation is:

  • 7.5% higher than GoDaddy
  • 40% higher than Weebly
  • 65% higher than WordPress.com

People loved the freedom Wix gave them when editing, and just how easy it was to drag and drop things around their website. They were also amazed at just how quickly they could create something they’d be happy to publish online.

The only criticism people had was that Wix can feel overwhelming to begin with. There’s so much choice – in templates, features, and customization – that it takes a few minutes to settle into the platform.

For pure ease of use and creative control, though, Wix is hard to beat, with the highest overall customer score of 4.7 out of 5.

Which Wix Editor Is Easier?

With Wix, you have two choices – Wix ADI or Wix Editor:

  • Wix ADI designs your website for you, based on your answers to a few questions. You can make edits to the final design, but this process is not ideal if you want total control.
  • Wix Editor uses drag-and-drop functionality, meaning anything on your website can be repositioned simply by clicking and holding the item, then moving it where you want.

Wix ADI is easier to use because it does most of the hard work for you by creating a website bespoke to your needs. All you need to do is tweak it a little and you’re ready to publish! However, we recommend the classic Wix Editor instead – it’s still super easy, but gives you more creative control.

Editing a text block on a Wix demo website
Wix is quick and easy to build a site with - we just clicked the text box to open up these text settings. Click on the image to visit Wix and try its drag-and-drop tools yourself!

For those who are a little more tech-savvy, you can also use Velo by Wix. This lets you access and edit the raw HTML behind your template for even greater customization. Using Velo by Wix is by no means essential, but the option’s there if you want to dig a little deeper.

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Will You Love Wix?

There’s only one way to find out! 80% of people who tested Wix in our research were likely to recommend it – try it yourself for free to learn why.

More Information

  • Wix Editor vs Wix ADI: A detailed breakdown of the key differences between Wix’s website building options.

Wix Pricing and Value for Money

Overall, Wix is a little pricier than other website builders on the market, with its cheapest plan starting at $16 per month (billed annually). It scores an underwhelming 3 out of 5 in our value for money testing – a rating drop of almost 12% since last year. But, as we’ve already mentioned, pricing across every website builder has increased, and Wix’s offerings still make it a strong option.

Wix has an impressive free plan (ranked as our #1 best free website builder), plus a two-week money-back guarantee on all four of its paid plans. Wix also offers a high-end business solution called Wix Enterprise, which is a custom price plan designed for big businesses. And if you want to sell through your Wix website, you’ll need to pick one of the three ecommerce-specific plans.

The more time you sign up for in advance, the better value your premium Wix plan will be. For example, you’ll end up paying less per month when you choose an annual pricing plan. Check out the differences in each Wix plan below:

Plan Paid Monthly Paid Yearly
Light $23/month $16/month
Core $34/month $27/month
Business $38/month $32/month
Business Elite $172/month $159/month

With the recent price hikes, Wix’s starting Light plan might be the most affordable of the lot, but if you want the most cost-effective plan and access to the best of Wix’s features, you’ll need to upgrade.

Wix’s Core plan offers a great starting point for an affordable price. It’s designed for small businesses looking to build engagement with their audience. You get a free logo – normally worth $50 – plus access to the Events Calendar app and social media logo files.

Wix’s most popular plan, though, is its Business plan which costs $32 per month (billed annually). Unsurprisingly, you get unlimited bandwidth, 100GB of storage, advanced shipping tools, and access to all of Wix’s main help services, features, and apps.

Create a Logo That Reflects Your Vision

Wix’s Logo Maker allows you to create a logo in 3 simple steps

More Information

  • Wix Pricing: For a full breakdown of each Wix pricing plan and its features.

How Good Are Wix’s Templates?

Wix has over 800 templates to choose from. While they’re all professionally designed, some look better than others, and since last year, Wix has expanded its offering of templates to keep up with the latest trends and requirements, including templates for interior designers. We recommend taking the time to choose your template carefully – especially because you can’t switch designs once your site is live.

Despite some designs looking a little dated, on the whole, you’ll find that most designs are bang up-to-date with the latest trends.

Six different Wix templates, made for food blogs
We filtered by category to bring up these food blog designs. We found that Wix’s templates are mostly modern, sleek, and on-trend. Click on the image to browse Wix’s templates for free.

All Wix templates are categorized into types of websites – such as business, blogging, and photography – and they’re completely mobile responsive. This means your website will adjust automatically to fit both mobile and tablet screen sizes.

A selection of Wix templates' options for a cooking blog
Wix has over 800 templates covering a vast range of industries, from pet stores to blogs. We were presented with dozens of attractive options for our cooking blog site.
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Wix Has Over 500 Templates Specifically For Online Stores

And you can browse them all for free! Take a look at Wix’s stunning ecommerce designs to see if it’s got the perfect one for your online store.

What the Experts Think

We spoke with an industry-leading web design expert, Joe Moran, creator of The Pixel Producer, to get their opinion on Wix’s templates compared to other top platforms out there. Here’s what they had to say:

“Wix offers a wide variety of professionally designed templates for different types of websites, such as business, portfolio, online store, blog, and more. The templates are visually appealing and customizable, allowing users to easily adjust fonts, colors, layouts, and other elements to match their brand and preferences.

Compared to Squarespace, Wix’s templates are more versatile and offer more design flexibility, but some may argue that Squarespace’s templates are more polished and consistent in terms of aesthetics.”

Design Customization

We put Wix’s design functionality to the test in our latest website builder research, and its score for design has improved by 4.5% since last year – from 4.4 out of 5 to a new rating of 4.6 out of 5. This puts Wix in second place for design, sitting just behind Squarespace.

Supported by a huge app market and built-in features, Wix offers total creative freedom when it comes to designing a website. Plus, its drag-and-drop editor makes it super easy to get started – even if you’re a beginner at building!

Each template comes fully formed, with dummy text and images already in place. To really make the template your own, you’ll need to switch out this dummy content with your own colors, images, messages, and more!

Wix makes basic tweaks very easy. For example, to edit text, just click the dummy text and type away. Changing its size is also a simple matter of dragging a slider:

Editing text on a Wix demo website using the Wix text editor
Wix makes easy work of basic tweaks like editing text and changing font size. We chose the Open Sans font for a clean design.

When you start getting more creative, Wix really comes into its own. You’ll soon find you can turn that template into something special.

Animating text on a demo website with Wix’s easy built-in tool
Bring your site’s features to life by animating them using Wix’s easy built-in tool. We tried the fade in effect for our homepage's store section.

Wix offers a huge library of professional photos, graphics and videos, all free to use on your site. Wix’s free media content can save you tons of time and decision-making.

Wix also has hundreds of additional site features, which you can add by dragging them onto the template.

You can add blogs, restaurant menus, contact forms, music players, maps, interactive slideshows, video backgrounds… much more than we have room to list here!

Adding a contact form to a demo Wix website
Add contact forms, maps, restaurant menus and more – just by dragging onto your template. We selected a contact us form to add to our homepage.
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Do You Want a Stunning Site?

Wix gives you total creative control with its easy drag-and-drop tools, making customization quick and easy for beginners and pros alike.

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Ecommerce: Can You Sell Online With Wix?

Yes, you can absolutely sell online using Wix!

Wix lets you sell an unlimited amount of products – whether physical, digital, or service-based. You can also create discount and promotional codes, control your shipping options, and even manage your store on the go through its mobile app. The mobile app in particular is an asset, since mobile commerce is expected to climb to an expected 62% by 2027.

In fact, our research shows that Wix – with a 4.7 out of 5 ecommerce rating – is the best choice for someone looking to start an ecommerce store. In recent years, Wix has made considerable improvements to its ecommerce offering, upgrading its sales features across the board. As a result, it scores a very impressive 4.4 out of 5 for this category.

It’s also a cheaper price point compared to the likes of Shopify and BigCommerce, which means Wix is a great option for anyone starting out on the ecommerce scene.

That said, if you’re generating six-figure monthly profits and need a powerful platform capable of managing bulk orders and scaling with you, you’ll want to opt for either Shopify or BigCommerce. Shopify scored a glowing 4.7 out of 5 for its sales features, making it our top recommendation for growing online stores.

Adding a store to a Wix demo website using the Wix editor
You can add a store to any Wix website. We were able to simply drag-and-drop the store section onto our homepage.

Wix has also put a lot of energy into making its ecommerce analytics more powerful. Through its dashboard store analytics, you can now access in-house data to rival that of dedicated ecommerce platforms.

Do You Want to Make Money Online?

Wix is one of the best platforms for selling online. Specially designed templates and tons of sales tools make it a great choice for a small store.

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Who Do We Recommend Wix For?

Wix is the best overall website builder on the market, but that doesn’t necessarily mean that it’s the perfect choice for your needs. Here’s a quick rundown of the industries that Wix is best for – click on each drop-down to read more about each one.

Business websites are Wix’s bread and butter. There are hundreds of templates to choose from, designed specifically for different industries. From handy services to advertising and marketing, real estate to finance and law, everything is covered.

Wix also has a whole host of amazing business features – like subscription forms, appointment bookings, and email marketing – and an app market bursting with amazing add-ons.

If you want to use your website to sell online specifically, Wix has tons of features to help with that! You can choose from one of its three ecommerce-specific plans to get you started.

Further Reading:

Personal websites are another strength of Wix’s. Whether you need a site for an event (like your wedding), a portfolio to showcase your work, or even just an online résumé, Wix has you covered.

There are templates for almost everything imaginable, and with Wix’s intuitive editor, you can really get your personality across.

However, if you’re in a creative field – such as photography, art, or graphics – you may be better off using Squarespace. Its templates are beautiful, and cater better to those areas.

Further Reading:

Wix provides more than enough features for you to create a fantastic blog. That said, if you need a website solely for blogging, there are better options out there.

Wix allows you to create blog posts, separate them into categories, and even add a comments section and search bar for your users. Perfect if you want a blogging section on your site – and most of us do, since companies with blogs generate 55% more website visits than those without.

For a more rounded experience, though, you can’t look past Squarespace. Its blogging features are more advanced than Wix’s, and its blogging designs are better too. Explore our list of the best blogging platforms to see how Squarespace and Wix compare.

A Note On Scalability

When speaking to our users, some expressed concern about whether you could outgrow a Wix website. This is a valid concern – the last thing you want is for your website builder to fall short of the task just as your business is blowing up in all the right ways. Luckily, Wix has made its platform fully adaptable, so that no matter how big you want to go, your website can handle it.

Its dedicated team of experts works around the clock to manage this ambitious infrastructure and maintain its 99.98% uptime. You won’t need to panic about how your larger website will sustain its performance, even amidst a huge traffic surge. Wix also employs cutting-edge technologies to make sure that your website can be accessed quickly and securely across the world, and attain the highest international standard of security certificates and PCI DSS compliance. This means that your data and the data of all of your customers is as safe and protected as it possibly can be.

Aside from the technical stuff, Wix’s app market is also great for scalability, and is always releasing new, exciting add-ons that will enhance its websites – either in terms of the functions it can perform, or the quality of existing ones.

If you need a big, powerful website (ecommerce or otherwise), in most cases, Wix will have exactly what you need. However, we would encourage you to explore the other options that are out there if you want to run an extremely large, enterprise-level business or a very complex site. Otherwise, Wix’s developers are constantly improving the platform, and it keeps pace with almost every need. We’ll walk you through Wix’s tools and features in the next section!

Wix’s Tools and Features

Wix scores 4.8 out of 5 for its website features, which is a slight 1% drop in score since last year’s research. However, Wix is still the number one website builder for features overall. If you want the overall takeaway for this section, we can tell you that Wix has excellent, scalable features, all built-in to the platform.

Unlike with Shopify, there’s little need to rely on third-party apps when using Wix!

The best part? The majority of these amazing features are available on Wix’s free plan, but we’d recommend upgrading as soon as possible to enjoy the best features Wix has to offer, such as website analytics and unlimited storage.

Here’s a quick look at Wix’s key features:

  • App Market: If you need extra features, Wix’s app market is well stocked with hundreds of free and paid integrations that you can install with a single click
  • Domain names: All of Wix’s annual premium plans come with a free domain name for the first year
  • Social media integration: Connect your site to your social media accounts with social buttons
  • SEO: Wix’s SEO Wiz tool creates a personalized action plan for you to follow to optimize your site for search engines like Google
  • Security: Your site automatically comes with a free SSL certificate, an autosave feature, and free backups
  • Marketing: Wix Ascend is Wix’s in-house all-in-one marketing suite, which includes email marketing, live chat, and Wix automations

To read more about any of these features, click on the headings below to unfold more information on each:

Wix’s built-in tools are excellent, but they can’t quite do everything. Fortunately, if there’s something they can’t do, there’s probably a Wix app that can.

Basically, this means there are certain tools that Wix doesn’t provide as part of its core services, so to fill this void, Wix provides 1-click, hassle-free installation of tools made by external service providers.

Wix apps are like the “plugins” you can add to WordPress, or the “extensions” you can add to Chrome; different names, basically the same thing.

“Serving the Wix website owners is our number one priority. Our goal is to offer a wide choice of apps that provide the popular and niche features Wix users have been asking for or that address current and future market trends.” – Avishai Abrahami, Wix CEO & Founder

Wix App Market includes useful integrations such as shopping carts, live chat widgets, and marketing tools. In our recent research, we gave Wix’s app market a perfect score of 5 out of 5. A lot of these apps are completely free, although some offer you premium versions for a small monthly fee so that you can access even more functions.

App spotlight: 123FormBuilder

With hundreds of apps to choose from, it can be hard to know where to start. We recommend 123FormBuilder, which is a cloud-based software designed to work for any business and individual that need to collect data online and offline. Its flexible platform offers a variety of possibilities for creating any type of form, survey, questionnaire, quiz, poll, and even time-sheets

Further Reading: 

If you sign up for any of Wix’s premium plans, you’ll get a custom domain name free for the first year. The renewal price is $16.89 annually, and you can also transfer an existing domain and connect it to your Wix site once you upgrade to a paid plan.

Connecting your website to your social media accounts is a great way of increasing engagement for both. Wix allows you to add social buttons, likes, shares, feeds, and follower counts to your website, so people can easily find and follow you anywhere.

When it comes to SEO (Search Engine Optimization), Wix is one of the best website builders at helping you rank highly on Google with its built-in SEO tools. You can edit meta titles and descriptions, customize URLs, and even tweak header code.

We also noticed considerable improvements to Wix’s SEO services during our recent testing, including new features such as Semrush integration and keyword support.

There’s a whole host of SEO apps available from Wix’s app market if you need additional support, though. From our own SEO testing, only Squarespace and WordPress.com match Wix’s SEO offerings.

Want to learn more about SEO? Read our amazing guides for pro tips:

All Wix websites come with built-in SSL security certificates. SSL stands for “Secure Sockets Layer”, and all it really means is that your visitors will know the site they’re on is safe thanks to the little padlock icon that appears next to your URL.

To stop you from tearing your hair out should anything go wrong, Wix also has a handy autosave feature. Multiple versions of your website will be backed up, so you can restore your website to a previous point in a matter of clicks. Phew!

As the name suggests, Ascend by Wix helps your business reach higher levels. It’s an all-in-one solution, letting you connect with customers, automate your workflow, and generally promote your business.

What makes Ascend so different? While Squarespace and Weebly have introduced more marketing tools, the Wix package is much more ambitious. It covers 20 product areas all in one place, including:

  • Live chat
  • Wix automations (like personalized messages and notifications)
  • Email marketing
  • Social media posts
  • SEO

Like the sound of that? The free version of Ascend by Wix comes with all Wix plans, and its premium plans are available as a separate subscription, ranging from just $10 to $49 per month. Let’s take a look at what you can get on each plan below.

wix ascend pricing table

This shows how much Wix can help your business grow, and with three pricing options, it suits almost anyone. Will your website be in the ascendancy this year?

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Wix's Security

When it comes to choosing a website builder, security is always high on a user’s lists of concerns. After all, no one wants to invest a chunk of time into building the perfect website for it to be flayed open and plundered by hackers! So is Wix a safe option to use, and will your data – and that of your customers – be protected?

The short answer is yes! Wix comes with a ton of built-in features that help to keep your website safe and secure. These include:

  • In-built SSL certificate – every Wix site is served over HTTPS, which means it’s protected by an SSL (Secure Sockets Layer) certificate
  • Customer log-in area – all of your customers will have their designated area of your site
  • Ability to have securely pre-saved card details – any payment details your customers save are secure and protected
  • PCI Compliant – the gold standard for ecommerce security, this is the highest standard of security, keeping payment details safe from theft and fraud
  • Double payment authentication for online payments – double authentication reduces the success of fraudulent payment attempts

How Good Is Wix's Help and Support?

Wix’s help and support score has increased by 10% since last year, receiving a new rating of 4.8 out of 5. This makes it one of the best builders for support, sitting in first place with Squarespace and IONOS.

But what sets Wix’s help and support apart?

Wix scatters question mark buttons throughout its editor to provide step-by-step guides, no matter where you are in the building process. These buttons might be small in size, but they’re enormously helpful!

Wix Help center popup that shows when a user clicks on a question mark symbol
Simply click on the question mark symbol to pull up step by step guides on using the element you’ve selected.

Each button opens up a box packed with clever tips about the tool it’s attached to, drawn from Wix’s massive Help Center. Some pop-ups even feature a step-by-step tutorial:

A step by step tutorial in Wix Help Center
Follow along with one of Wix's step-by-step tutorials to be visually guided through a problem. We loved that we didn't have to leave the editor to get support!

If you’re looking for a more personal touch, Wix also provides a 24/7 phone and live chat service. And, if you upgrade to a higher premium plan, you can even get access to VIP care.

wix logo

Is Support Important to You?

We all need a little help from time to time. Wix has great on-page support while you build, plus an expert team to give you a hand if you get stuck.

Wix Example Gallery

It’s all very well reading a long Wix review, but all that research can be pretty tiring. If what you really need is some inspiration, here’s a quick tour of three websites that are using Wix to show exactly what you can create using this website builder…

#1. CeliaB: Fashion

CeliaB website homepage featuring its apparel products
Click on the image to visit the CeliaB website and explore!

Celia Bernado is the founder of CeliaB, a fashion brand that uses Wix to showcase its vibrant products. This site uses Wix’s ecommerce tools to sell its items, and also features video, slideshow galleries, newsletter subscriptions, social integration, and more.

#2. Useless Treasures: Graphic Design Shop and Studio

Useless Treasures website homepage featuring links to shop and visit their studio
Click on the image to visit Useless Treasures and explore!

Useless Treasures is a graphic design website that uses Wix to combine both shop and studio – we like how this site merges ecommerce with a portfolio vibe. It’s a great showcase of Wix’s galleries and animation features as well as its ecommerce capabilities.

#3. Mikaela Reuben: Culinary Nutrition Consulting

MIkaela Reuben website homepage featuring email sign up box
Click on the image to visit Mikaela Reuben and explore!

Mikaela Reuben is a culinary nutrition consultant, and her website features recipes, videos, and even a press section to help her connect with clients. We like how this site showcases Wix’s video backgrounds, contact form, search feature, and lightbox in particular. They work together to create a really professional site!

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If you want more Wix inspiration, why not check out our interview with Vicky Weber, a successful children’s author and co-founder of At Home Author, a company that provides coaching for aspiring writers. We talked about her experiences with Wix, what she loves about it, and why she feels it’s the right website builder to help her business grow.

Wix Review: Summary

To put it simply, Wix has something for everyone. For businesses, Wix has brilliant templates, SEO and marketing tools, plus tons of built-in features and apps to help you scale. For personal sites, you have everything you need for blogging, portfolios, or CVs at your fingertips.

Our 2023 research crowned Wix as the best website builder on the market, receiving an overall score of 4.8 out of 5. We’ve reviewed its pricing, templates, and more throughout this article, so let’s recap why we think Wix is great:

  • Ease of use: Anyone can create a professional, powerful website using Wix – no coding skills required
  • Templates and design functionality: Wix has over 800 professionally designed templates to choose from, and you get tons of creative freedom thanks to its drag-and-drop editor
  • Built-in features: Wix’s plans come with incredible internal features so it’s unlikely you’ll need to turn to third-party apps for help
  • Help and support: Its 24/7 live chat and phone support, as well as its detailed knowledge center, make Wix one of the best for help and support

Wix doesn’t have everything for everyone, though. It falls short in these areas:

  • Technical ownership: You don’t have total control over the technical aspects of your site, such as hosting or server locations
  • Locked templates: Wix doesn’t let you switch templates once your site is live which makes redesigns tricky
  • Overwhelming tools: Though Wix is incredibly easy to use, beginners might feel overwhelmed by the sheer amount of choice and features available
  • Features vs price: Wix’s best features are locked behind premium plans, so you’ll need to pay more to unlock them

None of these drawbacks are real dealbreakers for us. For example, for those less tech-savvy, the lack of technical upkeep is a positive rather than a negative. It leaves you free to focus on running your site instead of struggling to handle updates or security issues.

It’s also important to remember that, although this review has focused on Wix as a website builder, it’s also an awesome ecommerce platform, too. In fact, in our research, it came in first place, so it’s an ideal choice if you’re planning to open an online store.

Overall, Wix is easy (and free) to get started with, so if you’re still in any doubt about whether it’s right for you, we definitely recommend giving it a try yourself. After all, that’s the only way you’ll know for sure whether Wix is the right choice for your needs!

wix logo

Are You Ready to Try Wix?

Wix is beginner friendly, with stunning designs and a generous free plan. Don’t just take our word for it – try it risk-free to discover if it’s right for you.

Wix FAQs

Yes! Wix has a totally free plan that you can use for as long as you want. It includes up to 500MB of storage space, 24/7 customer support, marketing features, and a mobile editor. However, we’d recommend upgrading to a paid plan as soon as possible if you want access to the best features and tools, such as the removal of Wix ads and increased storage.
Wix is ideal for beginners! Not only is it a great website builder overall, but it’s incredibly user-friendly, and setting up a website couldn’t be easier thanks to Wix’s drag-and-drop editor. We also love the support Wix offers as you get started, from step-by-step guides to 24/7 live chat.
We don’t think there are any downsides that really overshadow Wix’s positives. However, if we had to say, Wix is a little let down by the fact you can’t change your website template once it’s live. Considering it gives you so much creative control in other areas, this seems like a step backward. The range of editing tools and features offered by Wix can also seem pretty overwhelming at the start.
The cost of hosting is included in your monthly fee. The same goes for your domain and security. If you’re on Wix’s free plan, you still don’t have to pay anything – although you will have a Wix subdomain and Wix adverts on your site.
Wix and WordPress are two separate platforms that people use to create websites. Wix is an all-in-one solution where everything is taken care of for you. WordPress is open-source and comes as either a blogging platform (WordPress.com) or fully-fledged content management system (WordPress.org).
Yes! Build a site in your main language, then when you’re ready, translate it with Wix’s new tool – Wix Multilingual. Text image backgrounds, links, SEO settings and Wix Stores can all be translated into a secondary language. Très bon!
Wix allows you to have multiple editors with different levels of authority. You can also set limits so that some editors can’t access certain parts of your website. This is a very handy tool if you plan on having a team to help you manage, edit, or build your site.
Besides the extortionate rate most developers charge, with Wix, you’re in charge of your own site. Not having to rely on a web designer means you can make changes to your site whenever you please. It’s a great way of feeling in control while simultaneously keeping costs down.
Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.
Written by:
I’m the Content Manager here at Website Builder Expert, which means I read and edit nearly all the content we publish, and work with our wonderful writers and researchers to bring you the best possible advice for achieving your online goals. Over the past five years I’ve built demo websites using all the website builders we review, so I have the experience and expertise to help you out. You’ve got the experts on your side – I’m here to help you reach your online goals, and enjoy the process too!
Researched by:
I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.


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