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Create Personalized Buying Experiences With Shopify’s B2B Catalogs

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Updated on April 13, 2023

Black background featuring a video and "sell more, move fast, never stop" in white text - all of this to advertise Shopify Plus — Source: Shopify

New catalogs feature from Shopify introduced to provide better buying experiences for businesses
This feature is only available on the Shopify Plus plan

A new feature has rolled out on the ecommerce website builder, Shopify – personalized B2B catalogs that’ll allow Shopify stores to customize the buying experience for business customers. The feature is only available for users on the Shopify Plus plan.

What does B2B mean?

B2B stands for business-to-business, meaning one business sells a product or service to another business, rather than a regular customer. The transaction will be for business purposes instead of personal use.

So, what does this new feature include? Shopify’s Catalogs feature is made up of three specific tools:

Price lists – Assign fixed prices to products within a catalog for B2B customers
Quantity rules – Set limits on the number of products available to purchase
Customer-specific product publishing – Personalize product visibility to target businesses

When you create a catalog, businesses with access will only be able to view the products and prices you’ve set.

How To Set Up a B2B Catalog With Shopify

If you’re looking at setting up a B2B catalog for your Shopify store and business customers, you must first be subscribed to the Shopify Plus plan. This plan is suitable for high-volume, large-scale businesses – top companies such as Gymshark, Heinz, and Staples use this.

To create your first catalog, simply navigate to your admin page, find “Products” and select “Catalogs”. From there, you can create a new catalog by inputting a title, selecting which products you want to include, and adjusting prices where necessary.

After that step, you can assign the catalog to a company – this is useful if you want a certain business customer to get an exclusive deal on your products, for example. Once everything’s been tweaked to your liking, you just have to make sure the catalog’s status is listed as “Active”.

We know that not every business will be operating at this scale (yet), so it’s important to note that while this feature targets large B2B companies, Shopify welcomes businesses of all shapes and sizes. You can read our full Shopify review to see if it’s the right fit for your online store.

Written by:

Emma Ryan Writer

I’m a Senior Writer at Website Builder Expert, which means I’m part of a great team that produces and updates content for the website. I specialize in writing highly-researched and accessible guides, comparisons, and reviews that provide readers with everything they need to know about getting started and growing online. I’ve also written about small businesses for Startups.co.uk, video optimization for Industry Today, and HTML for Digital Information World. While working for Website Builder Expert, I’ve gained expertise in website builders, ecommerce platforms, and hosting providers through hands-on testing and research analysis. I’ve also attended expos to further my industry knowledge – all of this helps me pitch fresh article ideas for the website. Additionally, I manage our website’s comments which allows me to have a good understanding of what you, our readers, care about.